SEO

SEO CLASS - 1 : Origin of Google and SEO

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Google History

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In the year 1995, Larry Page and Sergey Brin began collaborating on a search engine called BackRub.BackRub operated on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university so, 2 years hence, Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.

SEO History

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SEO first began in the 1990s with people submitting a particular site to a search engine. Search engines then programs called Spiders that would preuse the Web, store the data and catalog the millions of pages it came across. The search pulled up information using an indexer that stored the various types of information for the search engine.

SEO

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SEO means Search Engine Optimization meaning optimizing (changing) website so as to rank top in search engines.

In seo there are 2 types of works:

1. ON Page Optimization : In this, the changes are made within the website to rank top in search engines like google

2. OFF Page Optimization : In this, the changes are made outside the website to rank top in search engines.

The primary and the most important task is to know what kind of site we are developing, what is the content in it and what are the search keywords we are targeting for the top ranking in search engines like google.